Privacy Policy

Peachy Innovation AB ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Shop or Drop mobile application (the "App").We strive to use plain language to make this policy easy to understand. If you have any questions, please contact us using the information provided at the end of this policy.Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not download, register with, or use this App. By using the App, you agree to the collection and use of information in accordance with this policy.

‍We collect non-personal data that does not directly identify you:

User-Generated Content: The content you upload for analysis, including text, images, or screenshots.
Usage Data: Information about how you use the App, including your interaction with the shopping analyses.
Log Data: We automatically collect certain information when you use the App, including your app version, the pages of our App that you visit, the time and date of your visit, the time spent on those pages, and other statistics.
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We use the information we collect about you for various purposes, including to:
- Provide, maintain, and improve our App.
- Process and deliver the shopping analysis results.
- Communicate with you about the App, including sending you notifications, updates, and support messages.
- Monitor and analyze trends, usage, and activities in connection with our App.
- Detect, investigate, and prevent fraudulent transactions and other illegal activities.
- Comply with legal obligations.

Use of Third-Party AI Models
Our App uses third-party AI models, including those provided by OpenAI and Anthropic, to analyze user-submitted content. When you use our App, your content is processed by these AI models to generate the shopping analysis.
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‍Data Sharing with AI Providers
‍We share the following data with our AI model providers:User-submitted text and images for analysis. Anonymized usage patterns to improve AI model performanceWe do not share personal identifying information with these providers unless required by law.

‍AI Limitations and Biases
‍Users should be aware that AI models have inherent limitations and may contain biases. The shopping identifications provided by the App are non-definitive and may reflect societal or algorithmic biases. We continuously work to improve our AI models, but perfect accuracy and neutrality cannot be guaranteed.

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.If you are located outside Sweden and choose to provide information to us, please note that we transfer the data, including Personal Data, to Sweden and process it there.

For users in the European Economic Area (EEA), where we transfer your data outside the EEA, we ensure an adequate level of protection for your rights and freedoms in relation to the processing of your personal data. We do this by implementing appropriate safeguards, including the use of Standard Contractual Clauses approved by the European Commission.

We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.
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Specifically:
User-submitted content for analysis is retained for 30 days after submission, after which it is permanently deleted from our systems.
Usage data is retained for 12 months for analytics purposes.

We do not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options.

You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites.

GDPR Rights for EEA Users
‍If you are a resident of the European Economic Area (EEA), you have certain data protection rights under the General Data Protection Regulation (GDPR). We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.You have the following data protection rights:
The right to access, update or delete the information we have on you.
The right of rectification.
The right to object.
The right of restriction.
The right to data portability.
The right to withdraw consent.

CCPA Rights for California Residents
‍If you are a California resident, you have certain data protection rights under the California Consumer Privacy Act (CCPA). These rights include:The right to know what personal information we collect about you and how we use and share it.The right to delete personal information we have collected from you.The right to opt-out of the sale of your personal information (note that we do not sell personal information).The right to non-discrimination for exercising your CCPA rights.

‍Exercising Your Rights
‍To exercise any of these rights, please contact us at hello@peachyinnovation.com. We will respond to your request within the timeframe required by applicable law.

We use analytics tools, such as Google Analytics, to help us understand how users interact with our App. These tools may use cookies or similar technologies to collect usage information.You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our App. the following:

Our App offers in-app purchases, which are processed through the Apple App Store. Apple collects and processes payment information according to their own privacy policy. We do not have access to your payment details.